Why you should use Google Analytics

1Jun/090

Why you should use Google Analytics

There are tons of analytics solutions available for marketers and website owners to use, we realize that. However, we've used Google Analytics more often than not. There are skeptics out there that will always tell you, "You get what you pay for!", but that doesn't always apply.

Google has done a wonderful job of providing a vast amount of data for free to the consumer through Google Analytics and Google's WebMaster Tools.

Here's a great article de-bunking all of the said rumors against it's analytics program.

http://analytics.blogspot.com/2009/05/top-ten-myths-about-google-analytics.html

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About Rory Carlyle

Rory Carlyle is an Email-Geek, frequent twitter hound, web-analytics nut and an all around dweeb. With experience in consulting, agency work and as an Email Marketing Manager; Rory has seen issues regarding email from many perspectives. Continuing on a 6+ year march through all things interactive marketing with a strong affinity for email, Rory hopes to make the web a better place one inbox at a time. Outside of his email passion he fills his time with beer/food/books and the occasional flight to somewhere random. Twitter: @rorycarlyle

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