Email is Alive

The Benefits of In-House SEO?

After a few weeks of talking to clients and finding out their needs we've come across an interesting perception in the market.

Larger companies prefer to keep seo efforts in house.

I asked, why?

They said...

1. Security - In-house efforts keep passwords, files, strategy, keywords all private.
2. Accessibility - Seo vendors need access to change pages, text, information, etc. This can become a pain giving them information and updating them every time the credentials change.
3. Knowledge of company - Seo vendors are good at what they do, seo. They're not supposed to be experts in every field that they help optimize for. This can steepen the learning curve for the vendor if the company is larger and more established.

There were a few other reasons that didn't make the list, but these resounded with multiple clients.

However, all clients, big or small did say that having an seo consulting firm was extremely beneficial to their optimization effectiveness. For one reason, Seo companies are on top of trends, best practices and have more depth in their seo knowledge; naturally.

So, why did I post this?

Carlyle Inc believes in making clients sucessful, regardless of the strategy. While we make more money running the show, we would rather see results and establish a long term relationship than work a three month contract only to be replaced by a consulting firm.

About Rory Carlyle

Rory Carlyle is an Email-Geek, frequent twitter hound, web-analytics nut and an all around dweeb. With experience in consulting, agency work and as an Email Marketing Manager; Rory has seen issues regarding email from many perspectives. Continuing on a 6+ year march through all things interactive marketing with a strong affinity for email, Rory hopes to make the web a better place one inbox at a time. Outside of his email passion he fills his time with beer/food/books and the occasional flight to somewhere random. Twitter: @rorycarlyle