internet marketing

Rising Stars in the Email Marketing Community

By Rory Carlyle

Just a few days ago I was honored to be listed in John Caldwell’s list of ‘Rising Stars’ in the email marketing community. I have to say, coming from such a knowledgeable and seasoned veteran in the industry – it means a lot. I’ve worked hard to understand the value of email within the marketing… »

Social Media and the Corporate Attack Plan

By Rory Carlyle

I’m an avid Tweeter, Emailer, Facebooker and I love everything – Internet. My daily world consists of multiple social applications running, Exact Target glaring into my face and Google Analytics giving me more data than my brain can handle. I’ve learned to multi-task on a level that would make chefs jealous using a myriad of… »

Omniture Vs. Google Analytics

By Rory Carlyle

Understanding the tools needed for the job can reduce the amount of work needed to complete that job – drastically. The evolving battle between Google and Omniture is one of those things that can no longer be ignored. Understanding what each analytics solution provides can make the difference between ease of task at hand or… »

Nice Whiteboard Friday by Rand Fishkin

By Rory Carlyle

This is a good video to how different SEO tactics can be leveraged depending on competition and target market.
Nice post… »

Dissecting Google Analytics for Better Reporting

By Rory Carlyle

Here’s a video that simply describes the different ways to dissect Google Analytics for better visibility within a… »

Why you should use Google Analytics

By Rory Carlyle

There are tons of analytics solutions available for marketers and website owners to use, we realize that. However, we’ve used Google Analytics more often than not. There are skeptics out there that will always tell you, “You get what you pay for!”, but that doesn’t always apply.
Google has done a wonderful job of providing… »

HTML Email Best Practices and Standards

By Rory Carlyle

This article was originally published by SitePoint.com
I wrote a quick article updating the status of the article and listed the original article below to share the wealth. Happy reading!
Understanding the in’s-and-out’s of email marketing is a daunting challenge; different email clients, different messaging tactics, different email vendors and solutions, different types of tracking, etc.  Wrapping… »

Why Barack Obama is My Social Network Idol

By Rory Carlyle

This probably seems like old news now. Well, it is old news and I’m writing about it. Barack Obama is the president of the United States of America; the buzz is in the air and I’m still amazed at how his campaign used media in social networks to capture the passion of our country to… »

Banner Advertising in Social Networks

By Rory Carlyle

Have you ever clicked on a banner ad and immediately regretted it? You’re sitting at your computer, relaxing with some wine, chatting with a friend on Facebook and there it is, “Are you a **INSERT TARGETED AD HERE**? So, you take a second of self reflection and decide if you really are a deep sea… »

Thundercats Movie Trailer

By Rory Carlyle

This is fantastic…the person who created this is genius. I would like to buy them lunch. What a great show of creativity, resourcefulness and humor, good show ol’ chap.

Thundercats Movie Trailer. (fanmade) @ Yahoo!… »