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Dissecting Google Analytics for Better Reporting

By Rory Carlyle

Here’s a video that simply describes the different ways to dissect Google Analytics for better visibility within a… »

Why you should use Google Analytics

By Rory Carlyle

There are tons of analytics solutions available for marketers and website owners to use, we realize that. However, we’ve used Google Analytics more often than not. There are skeptics out there that will always tell you, “You get what you pay for!”, but that doesn’t always apply.
Google has done a wonderful job of providing… »

The Benefits of In-House SEO?

By Rory Carlyle

After a few weeks of talking to clients and finding out their needs we’ve come across an interesting perception in the market.
Larger companies prefer to keep seo efforts in house.
I asked, why?
They said…

Security - In-house efforts keep passwords, files, strategy, keywords all private.
Accessibility - Seo vendors need access to change pages, text, information, etc. This… »


Our New website design

By Rory Carlyle

It’s here!
Our newly designed website is up and running with tons of new information as well. Take a peek and let us know what you think about… »

How are your emails being seen?

By Rory Carlyle

Here’s a link to a chart of email clients most commonly used.
http://www.campaignmonitor.com/stats/email-clients/#most_popular
This is a great resource for email marketers to use in regards to coding and building out the HTML.
Happy… »

SEO Best Practices

By Rory Carlyle

I ran across this SEO chart regarding keyword inclusion into various types of properties in a website and how they score regarding pagerank. This is useful information for refreshing your brain, or if you’re a… »

HTML Email Best Practices and Standards

By Rory Carlyle

This article was originally published by SitePoint.com
I wrote a quick article updating the status of the article and listed the original article below to share the wealth. Happy reading!
Understanding the in’s-and-out’s of email marketing is… »

Why Barack Obama is My Social Network Idol

By Rory Carlyle

This probably seems like old news now. Well, it is old news and I’m writing about it. Barack Obama is the president of the United States of America; the buzz is in the air and… »

Banner Advertising in Social Networks

By Rory Carlyle

Have you ever clicked on a banner ad and immediately regretted it? You’re sitting at your computer, relaxing with some wine, chatting with a friend on Facebook and there it is, “Are you a **INSERT… »