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Book Review: Sign Me Up!

By Rory Carlyle

For my first email marketing book review I chose Sign Me Up! A Marketer’s Guide to Email Newsletters That Build Relationships and Boost Sales by Matt Blumberg, Tami Monahan Forman and Stephanie A. Miller. I was advised by the kind person who gave it to me that it was more for covering the basics of… »

Much Thanks to the Email Community

By Rory Carlyle

After years of working in internet marketing this past year has been amazing for me. I have to say I’ve been thoroughly impressed with how the email marketing community has embraced me and allowed me to participate within the industry. I’ve found my passion and skill set to meld well with email and have consistently… »

Obligatory Merry Christmas Video

By Rory Carlyle

It’s cheesy and I don’t care … Happy… »


Email Isn’t Dead – It just isn’t responding to you.

By Rory Carlyle

After listening to the barrage of tweets and articles “echoing” through cyberspace regarding the “Death of Email” — I have to call Bull$#!^.  No offense to Jessica Vascellaro, I like the Wall Street Journal, but… »

Social Media and the Corporate Attack Plan

By Rory Carlyle

I’m an avid Tweeter, Emailer, Facebooker and I love everything – Internet. My daily world consists of multiple social applications running, Exact Target glaring into my face and Google Analytics giving me more data than… »

Omniture Vs. Google Analytics

By Rory Carlyle

Understanding the tools needed for the job can reduce the amount of work needed to complete that job – drastically. The evolving battle between Google and Omniture is one of those things that can no… »

Thank You – Rand Fishkin.

By Rory Carlyle

With so many internet marketing vehicles around these days it’s great to see an industry respected SEO give validation to a proven internet marketing technique like; Email Marketing. Cheers Rand! So many SEO’s and internet… »

Nice Whiteboard Friday by Rand Fishkin

By Rory Carlyle

This is a good video to how different SEO tactics can be leveraged depending on competition and target market.
Nice post… »

Dissecting Google Analytics for Better Reporting

By Rory Carlyle

Here’s a video that simply describes the different ways to dissect Google Analytics for better visibility within a… »